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Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy, by Vaughan Evans
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The strategy tools you need for your business to succeed!
Let�Key Strategy Tools�be your guide to developing a winning strategy for your firm.� Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success.�
Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process.� Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage in your strategy development.�
Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.
- Sales Rank: #230777 in Books
- Brand: Brand: FT Press
- Published on: 2013-03-14
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .90" w x 6.20" l, 1.28 pounds
- Binding: Paperback
- 376 pages
Features
- Used Book in Good Condition
Review
I wish I had thought of the idea for this book. Or could have done it so well! The selection of topics is excellent, the commentary astute, and the explanations simple and engaging.
Richard Koch, entrepreneur, co-founder L.E.K. Consulting, author of The 80/20 Principle
�
This is a new, very practical and delightfully pithy approach to strategy making. It offers a fabulous compendium of the major strategy tools, woven into a no-nonsense, step-by-step strategy process. An enormously refreshing and
helpful book, invaluable to novices and strategy experts alike.
Marcus Alexander, Professor of Strategy and Enterprise, London Business School
�
A really practical guide to strategy development. All the relevant tools are explained in detail, but highlighting the essential ones is a master stroke that will save endless hours!
Adrian Beecroft, Chairman, Dawn Capital and former Senior Managing Partner, Apax Partners
�
A comprehensive inventory of the tools and analytical frameworks of strategy. The key value of this book is the guidance it offers on how to apply these tools – and this is rooted in Vaughan Evans’ deep experience of working with them.
Robert M. Grant, ENI Professor of Strategic Management, Bocconi University, Milan
�
This is an interesting and usable book. Evans helps you navigate through the myriad of theories and toolkits on business strategy with a highly practical approach. Whether your business is a start-up, an SME or a multi-national, use it to help you devise a coherent strategy.
Anthony Karibian, CEO, Bonline Ltd and co-founder, Euroffice Ltd and XLN Telecom Ltd (both exited)
�
Everything you need from a tool kit, comprehensive, practical and high added value.
Mike Garland, Partner and Head of Portfolio Group, Permira Advisers LLP
�
This book really works. I hope it becomes a standard for every management team seeking private equity; it would certainly make my life much easier.
David Williamson, Managing Director, Nova Capital Management
�
A broad yet accessible explanation of the range of strategy tools actually used by businesses. Whether you are an experienced strategy specialist or newer to the field, you will find this an invaluable guide.
Robert Samuelson, Executive Director Group Strategy, Virgin Media
�
Strategy is at the heart of a successful business – with this excellent book, Vaughan Evans has provided an extremely clear roadmap to achieving that success.
James Courtenay, Global Head, Advisory & Infrastructure Finance, Standard Chartered Bank
�
A very satisfying read. This is a guide to strategy which covers all the necessary ground in a very straightforward and no nonsense way, employing a number of good real life examples of strategy in practice. It is written by a true
expert and will prove an invaluable tool for anybody involved in the running of a business.
Vince O’Brien, Director, Montagu Private Equity and Past Chairman of the British Venture Capital Association
�
It can be difficult to keep up to date with all the latest developments in the world of strategy, let alone how one guru’s work blends with those of his predecessors. Vaughan Evans has done it for us. He gives us a thorough refresher course, with each leading strategy theory, model or matrix presented as a tool in the manager’s toolkit – and carefully placed in each step of the strategy process. Each tool is described in a lucid and vivid style seldom found in a business manual. Refreshing and invaluable for a DIY strategist.
Christine Harvey, former Director of Business Analysis and Planning, GlaxoSmithKline R&D
�
�A practical approach, easy to read and understand, on how to build your business strategy, the steering direction that any business, large or small, needs to succeed.
Jose-Maria Maldonado, Partner, Bridgepoint Capital, Madrid
From the Back Cover
“A fabulous compendium of tools, woven into a no-nonsense strategy process. An enormously�helpful book,�invaluable to novices and experts alike.”
Marcus Alexander,�Professor�of Strategy and Enterprise at�London Business School
�
“A really practical guide to strategy development. All the relevant tools are explained in detail, but highlighting the essential ones is a master stroke that will save essential hours!”
Adrian Beecroft, Chairman, Dawn Capital�
�
The strategy tools you need for your business to succeed
�
Let�Key Strategy Tools�be your guide to developing a winning strategy for your firm.� Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success.
�
Covering 88 tools – approaches, models, schools and techniques – framed within an innovative strategy development process, the strategy pyramid, this user-friendly manual takes you through each step of the process.� Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage.
�
Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.
About the Author
Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity.� For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence.� Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School.� He has written four previous books including the�bestseller�The Financial Times Essential Guide to Writing a Business Plan.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A collection of models and a handbook
By investingbythebooks
This is a collection of strategy models like Porter's 5 Forces or the BCG Matrix but it's more than that. The author has written a strategy handbook on how to use these models as practical tools. Strategy models are a diverse bunch and they relate to anything from how to set up a distribution chain, to employee knowledge management, to competitive positioning to... well as I said, almost anything. Vaughn Evans, a management consultant and former banker and economist, presents a framework that puts each tool in a natural context. This framework is in itself an excellent tool that displays how various strategy niches fit together. To me this framework is actually one of the main contributions of the book. True, some of the tools presented to a certain extent have to be squeezed into one of the niches, but that's easily forgiven.
This framework is not only a categorization but also a step by step manual for how to develop a coherent corporate strategy. The only issues hindering this book from being the CEO's one stop shop are the lack of advice on strategy implementation/execution and also of more mundane lower level tools concerning procurement, production, distribution etc. No matter, the new CEO at least got half of his job covered by Evans text.
As the chapters progress and follow the framework the author at times arrives at necessary tasks related to forming a strategy that has not been covered by a fancy matrix from Michael Porter, McKinsey or Peters & Waterman. Instead of jumping to the next task Evens simply writes a short text on the job at hand, calls it a tool and moves on. Even if some of Evans 88 strategy tools are more to be characterized as concepts such as DCFs, tipping points, Taleb's Black Swan, price elasticity etc. that the author thinks the corporate manager should know of and use, the fact that no step in the process are skipped makes it possible to build a strategy from the text. Evans also contributes a couple of "proper" tools of himself of which I will use the Suns and Clouds chart frequently in the future.
Despite the pocket book like appearance this book contains 339 rather packed pages and since every tool is summarized the text is rather fact rich. This could be a heavy text if the writing hadn't been so fluent, at times helped by small pinches of dry humour. The framing of the models also make the reading easier and for those who don't want to dwell too much on alternative models Evans has picked out those he thinks are the most important ones to use at each step of the strategy formulation. If I could have wished for something more it would have been more pointed tips for further reading. As it is now there are references presented for each rather long chapter and it's not always clear which of these books if any that relate to the tool you wanted to study further.
It's hard to pick out favourites out of all the models presented. However, the manual for corporate acquisitions is simple but excellent. If all those involved in M&A historically had followed it serious amounts of shareholders money would have been saved. I also appreciated a trio of connected tools called Customer Purchasing Criteria, Key Success Factors and Rating Competitive Position. Here you first identify what customers need from a product (the CPCs), then what a company and its competitors has to do to deliver the CPC (i.e. the KSFs) and lastly you weigh the KSFs according to their importance and rank all the relevant competitors on how they fulfil them. This gives a highly revealing picture of the competitive position of a company. I also feel I have to read more about the Blue Ocean strategy.
On top of getting a reference toolbox of strategy models and a manual for strategy formulation those who read the book cover to cover also receive a useful crash course on the history of strategy and management theories. This book will be the first one I return to whenever a task of strategic nature has to be handled.
This is a review by investingbythebooks.com
2 of 2 people found the following review helpful.
COMPLETE, THOROUGH, USEFUL & ENJOYABLE
By Michael Wood
Complete, thorough, useful AND enjoyable
so you will read it and you will find what you need and you will actually apply it. As manager or entrepreneur you must develop and improve your business strategy and, important, communicate it a convincing manner, whether to funders or employees. Contemplate the normative banana (Evans has drawn widely on the classic work in the field, drawn out its relevance today, and added his own analysis and tools, for example on sizing the market through market crafting) and see whether, say, the resolute Five Forces or the rather more iffy SWOT analyses are for you (all tools get the How to use it; When to use it; When to be wary treatment). Examples from businesses you know about, be they long-established like RBS, recent, but also with problems today, like Facebook, or old and small, like The Beatles (only four of them, remember).
Evans takes you lightly through it all, and wishes you good luck at the end. So, follow the Strategy Pyramid. Read the book, peruse and apply, and increase your chances that fortune will smile on you!
1 of 1 people found the following review helpful.
Emply your bookshelves: here's your one-stop shop on strategy
By Max Eames
Vaughan Evans really delivers in his latest book on corporate strategy. As a manager or business leader, being asked to articulate a strategy for your company's future can be likened to fumbling for the light switch in the dark. You know the right tool is within reach -- but where? As the author point out, a strategy that will truly serve its purpose requires both an overall process and a toolkit. Evans cites Michael Porter in observing that "the company without a strategy is willing to try anything" and isn't that true in our more desperate moments of uncertainty?
This compendium is well-researched, and -- importantly -- lovingly cited. Evans takes your understanding to the next level; Porter's classic 'Five Forces' is explained in pitch-perfect shorthand, but then the author makes it immediately real by profiling the fairly recent demise of our beloved Woolworths, once so affectionately held, but no more.
In this book, Evans pre-digests the body of relevant academic research and succesfully avoids the 'overwhelm' so common in other works. He also puts known research into context; in the case of Porter's work, Evans aptly explains the developing narratives of a 'Sixth Force', briefly presenting it for your consideration.
Complete with case examples from companies you will know and identify with, the process of setting goals and objectives inherent to strategy are brought to life. In addition to the task of profiling your "ideal player", you are invited to be mindful of more emergent trends such as 'corporate social responsiblity' and social phenomena such as was explored in Gladwell's 'The Tipping Point' and Maslow's 'hierarchy of needs'.
From a refresher on the author's own 'Suns and Clouds' risk-assessment tool to a fond and well-deserved introduction to visionary Dr Charles Handy (who was the author's lecturer many years ago) you're going to enjoy this whistle-stop tour of exactly what you need to know if you're in the dark. You'll not be inclined to dig out those 27 academic books that are gathering dust in the spare room -- it's all here in one place.
Clear out a few shelves on your bookcase -- this is the one volume that's a genuine keeper when you just need to know what to do, and get on with it.
Max Eames
author of Under the Hood
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