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How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media.
- Sales Rank: #1639284 in Books
- Color: Black
- Published on: 1993-11-23
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .63" w x 5.98" l, .84 pounds
- Binding: Paperback
- 277 pages
From Publishers Weekly
Parents who worry that playing video games will turn their kids' brains to mush may welcome Kinder's view that the games contribute to a "ripening process . . . by fostering equilibration, by demanding shifting identifications with a wide range of subjects and objects, by forcing children to use the inductive process." This academic treatise swings between claims for the ostensible benefits of kiddies' TV shows, cartoons, videos and video games, and an analysis of how these same media instill an illusory sense of empowerment in children, serve as substitute parents and transmit consumerist ideology. The author, a professor at the University of Southern California School of Cinema-Television, psychoanalytically interprets the meanings of Muppet figures and applies semiotics to Garfield the Cat as one might hit a flea with a sledgehammer. Photos.
Copyright 1991 Reed Business Information, Inc.
From Library Journal
Kinder (critical studies, Univ. of Southern California) analyzes the effects of media (with emphasis on Saturday morning television and Nintendo games) on children, particularly in their cognitive development and growth as consumers. She studies children's roles as passive viewers and interactive players in the growth of media spinoffs, and in the role of multinational conglomerates in shaping the media. Extensive bibliographic notes and an appendix are included. Despite the timeliness and general interest of Kinder's subject, the book's scholarly tone places it beyond the general reader. Although the interpretations are often thought-provoking and original, public libraries would be better served by Patricia Marks Greenfield's Mind and Media ( LJ 4/15/84). For academic libraries only.
- Kay Brodie, Chesapeake Coll., Wye Mills, Md.
Copyright 1991 Reed Business Information, Inc.
From Kirkus Reviews
Kinder (Critical Studies/USC School of Cinema-Television) argues that the ``supersystem'' comprised of TV, video games, and movies aimed at children not only urges them to buy specific products but also indoctrinates them in the ways of post-modern consumer culture. Drawing on recent work in feminist psychoanalysis, Althusser's economic theories of social indoctrination, and Piaget-inspired studies of child development, as well as her observations of her own son and a small sample of his peers, Kinder maps out a media network that exploits children's desire to master threatening situations through play by prescribing and rewarding precisely the kinds of play that make them dedicated consumers. In an especially probing chapter on Saturday morning TV, Kinder explores the ways programs like Muppet Babies and Garfield and Friends reconfigure their young audience's desires for reassurance, control, and fantasy as desires for a ``virtual reality'' whose stability is associated with the title figures--and, ultimately, as desires for the things they can buy that will guarantee that reality. Other chapters, less bold in their analysis, consider similar ``interpellations''--indoctrinations of children as consumers--by Nintendo games and Teenage Mutant Ninja Turtles. A suggestive, unsatisfying conclusion sketches a global economic context behind this intertextual power play, and two appendices explain Kinder's procedures for two informal samplings of children's reactions to TV and video games. Not for casual readers--Kinder depends, especially in her fine opening chapters, on interlinked layers of jargon that will leave concerned, nonspecialist parents far behind--but as provocative and lucidly written an academic study as you could want. (Fifteen b&w illustrations of shots from movies and TV shows.) -- Copyright �1991, Kirkus Associates, LP. All rights reserved.
Most helpful customer reviews
6 of 7 people found the following review helpful.
Brilliant exploration of children's media culture.
By A Customer
This highly original analysis of children's interaction with media combines detailed descriptions of shows like "Muppet Babies" and "Garfield" with a sophisticated commentary on the global economy. In an age when most authors writing about children and the media talk only about violence, this book presents a much more comprehensive account of how media shape the way children perceive the world. It includes a fascinating and at times humorous description of her own son's interaction with media (television, movies, and video games) from infancy to age eight. It provides the only convincing account of why the "Teenage Mutant Ninja Turtles were so popular. No wonder "Mother Jones" chose it as one of a hundred books recommended to President Clinton on his assumption of the presidency. What is so satisfying about this book is that it is as entertaining to the layman--a must for parents--as it is to the specialist in cultural studies. In clear prose, Kinder makes all her material entirely accessible, without jargon.
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